Table-loids: Attract the (March) Madness, Cater to Millennials and their Offspring, and More Industry News You Should Know
Welcome to another edition of Table-loids! This week I’ve given you a few pointers on how to attract some new clientele along with info on a new experience trend taking over the industry. So sit back, sip a glass of wine, and dig into this week’s industry insights.
1. Embrace the madness
Whether or not you’re a fan of college basketball, you’d have to be living under a rock not to know we’re currently in the thick of March Madness. Sporting events like this are a huge opportunity for restaurants and bars to bring in some serious dough on nights they may otherwise be slow. But how do you market your venue to cash in on the madness? Promotions are the best way to sell your venue for game time, and Sports Bar Marketing online has provided us with 7 suggestions. Since we’re already in the middle of this year’s schedule it’s too late for things like game brackets and squares, but there’s still time for themed menus and social promotions. Like the idea of a special game-day menu but don’t know where to begin when it comes to creating one? Then check out this other great feature from Sports Bar Marketing online on how you can and why you should create a game-day specific menu.
2. Cash in on the needs of the “needy” generation
Millennials are used to being and expect to be catered to. Well, at least that’s what the stigma is. Whether or not that’s an accurate accusation is up for debate, but the fact that millennials visit restaurants and bars frequently is not. Another fact that we may not immediately think of when talking about millennials is that there has been a rise in the number of millennial parents. Makes sense when you really think about it. Millennials have reached the age where most people get married and start having children. So do they stop going out to restaurants once they become parents? The answer is a resounding no, and if your venue isn’t already catering to the millennial parent group, you’re missing out on a big money-making opportunity.
But how do you cater to such a specific group? And is your restaurant the right type of venue to implement a plan? Nation’s Restaurant News online has got you covered with their article, How to win over Millennials? Cater to their kids. One pointer that I find interesting is that creating a boring, run-of-the-mill children’s menu is no longer the best way to go. Millennials’ kids are more adventurous when it comes to food choices and millennial parents care more about where their children’s food was sourced from and how it’s prepared. Also mentioned are ways to stimulate kids’ minds — in other words — how to keep them busy while their parents enjoy a glass of wine. They suggest offering small books or placemats with puzzles and word searches instead of just the old-school coloring mat options. I highly suggest reading through the entire article if you think your venue is the right fit to cater to millennial families. Coming from a mom who is at the cusp of being called a millennial, I appreciate it when a restaurant I actually want to eat at caters to my child’s tastes as much as they cater to mine. And believe me, I’ll spend the money to make it worth their time.
3. Immerse yourself, then take a nap
The newest addition to the experiences trend comes in the form of a sleepover. I’m not talking about the kind you enjoyed as a child — this trend is more of an upscale experience featuring food curated by fine-dining chefs in eclectic atmospheres. Eater.com reports that In 2019, You Also Sleep at the Restaurant — check out the full article to get specifics on where you can travel to experience these delicious and alluring destinations. Now, of course, the idea of dining establishments inside hotels is not a new one, but what is new is this immersive dining and lodging experience. For example, you can visit and stay at a ranch where you forage and fly-fish for your food which a culinary master then uses to whip up an amazing, personalized meal.
4. Tipsy spending tips the scales
This last one is more of a fun fact that I’m pretty sure we’re all already aware of in some way. According to The Drinks Business online, Americans spent a lot of money while under the influence of alcohol this past year. Okay, so maybe the fact that we spend money when we’re tipsy isn’t surprising. But, what is shocking is the amount of money we spent: $39 billion in the past 12 months! To add to the shock value, men were more likely to spend money while drunk than women. I thought for sure the number one offender would be women shopping for clothing or shoes. I can’t tell you how many drunken nights I’ve ended with an impulsive purchase from my phone while lying in bed. But alas the number one item purchased by men and women while drunk is food. Which, let’s be honest, is great news for the restaurant industry.
Interested in more trends?
Check out Tripleseat’s posts on trends and information for the event industry.