The restaurant technology market has exploded in the last few years with new POS solutions, table reservation systems, and business intelligence reporting. With all this new technology, it is easy to get confused about who does what and what the benefits and ROI are for the restaurant. As you are evaluating the newest restaurant tool, it […]
Keep ReadingDid you know that it takes an average of 6-8 touches to generate a viable sales lead? Consumers are bombarded with messages about products and services online, in their email inboxes, and on any number of tools they use to find information multiple times a day. This means that in order to reach potential leads, […]
Keep ReadingWe’re only 3 short months away from the new year, and we know that event venues are already thinking about budgets and strategy for 2018. Is marketing an important part of your strategy? It should be. I recently attended the Agents of Change conference and HubSpot’s Inbound conference to find out what marketing tactics the […]
Keep ReadingWhen we invited event planning professionals to give their advice to restaurants and venues during our EventCamp earlier this year, a few themes stood out: Event planners are busy juggling multiple clients. They’re short on time. And when they find a venue online, they want as much information as possible. If they go to your […]
Keep ReadingIn today’s mobile world, email is boss. Whether you’re marketing a local food truck or an elaborate 500 capacity event venue, email is where it’s at. Long gone are the days of stamps and mailers or, dare I say, knocking on your neighbor’s door (oh the horror!). But email marketing isn’t always easy. You put […]
Keep ReadingYes, the calendar says September, but someone you know is already thinking about the holidays. More than half of shoppers start planning their holiday purchases before October, and 33% start buying during this same period. If they’re already shopping, they’re also making holiday event plans. Take advantage of holiday early birds by promoting your venue […]
Keep ReadingIf you’re not promoting your venue online, you might as well be invisible to event planners. When we held our EventCamp conference earlier this year, we invited a panel of event planners to share what they really want from a venue. One priority they highlighted was the need to access venue information online. Event planners […]
Keep ReadingIt is hard to believe, but if you have not started to plan and market your event space for the upcoming holiday season you are behind. Yup, I know, it is 80 degrees out and sunny, but you have to play to win if you are going to be successful this holiday season. I think I […]
Keep ReadingEmail marketing is not one-size-fits-all. If your restaurant or venue is sending general emails about news and happenings to everyone on your list at the same time, you need to stop and rethink your strategy. You run the risk of emailing information that isn’t relevant to portions of your audience. People may tune out, unsubscribe […]
Keep ReadingWriting for social media is scary and frustrating – even for writers. It takes time to craft the right copy and you want it to be perfect because it’s going to be on the Internet. In front of everyone. And they’re going to judge you. If you’re one of those people that tense up when […]
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