When restaurants went into lockdown in Massachusetts, Columbus Hospitality Group‘s Boston-based restaurants immediately went into action and switched to takeout and delivery. Lisa Flores, Director of Sales and Marketing, did everything from answering the phone to helping deliver meals and started working on a plan to generate revenue as events were put on hold.
That plan involved contacting Flores’ list of hospitality and corporate contacts, which is huge because Flores is the founder of Society for Event Planners: Restaurant Venues (SERV). She got in touch with event clients that booked for the upcoming events, booked Zoom calls with corporate planners, spoke to customers who made delivery orders, and reached out to community arts and hospitality organizations like the Boston Ballet and Dine Out Boston.
Those relationships have paid off during and after lockdown. Columbus Hospitality Group has been working with pharmaceutical companies and other businesses to cater their virtual meetings and events. They’ve also created virtual experiences like wine and cheese tastings, sushi and saki tastings, chocolate tastings, and more. And they’re working with the Boston Ballet to create themed menus that complement the ballet’s virtual performances and can be ordered by ticketholders to enjoy during the show.
Flores shared her tips on how the hospitality group has relied on their relationships, maintained communication, created new ideas, and done the hard work to drive business during our Social Hour virtual roundtable. You can watch the recording of this discussion, Creating Sales Opportunities By Leveraging Your Network, below:
More resources for event professionals
If you’ve missed our past roundtables, you can access recordings of Social Hour online. Event professionals can also find more tips for the hospitality industry on our blog; by listening to our Two Chicks, Three Seats podcast; and by joining our Facebook group, Event Manager Community, to connect with peers and discuss the impact of the coronavirus on the events industry.