Who is your venue targeting the most with your marketing efforts: new customers or current customers?
If you said new customers, it’s time to rethink your marketing plan. According to Dorien Morin-van Dam, Social Media Marketing Consultant for More In Media, It costs five times as much to attract a new customer as it is to keep an existing customer. An existing customer already knows, likes, and trusts you. In fact, they’re 50 percent mover likely to purchase a new product or service from a business they’ve purchased from in the past — and they’re willing to spend 31 percent more, Morin-van Dam said.
“Why you should have a retention marketing strategy as part of your overall strategic plan is very simple: it’s money,” she said. “Part of your marketing strategy should be a social media strategy and part of your social media strategy should be some retention marketing.”
During this year’s EventCamp, Morin-van Dam spoke about three social media customer retention marketing ideas that your restaurant, hotel, or venue can use to easily market to your current customers and grow your business: Facebook groups, chatbots, and brand ambassadors. They’re three ways to keep your brand on the minds and in full view of your current customers. View Morin-van Dam’s full session and get her tips in the video below:
Don’t miss the next EventCamp!
We’ll announce our plans for EventCamp in early 2020. Sign up for email updates to be the first to know the details and get access to earlybird ticket rates. You can also access past sessions and tips by viewing EventCamp posts on the Tripleseat blog or by visiting the EventCamp website.