Category: Tips and Resources

  • 3 Great and Inexpensive Ways of Finding Catering Event Business

    All the restaurant Sales Event Managers I meet always ask me the same question; “how are other restaurants finding catering and private dining business?” The real answer to that questions is that there is no silver bullet but there are ways restaurants can find leads for their event business. Here are some suggestions: 1) Put […]

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  • Catering and Party Business On The Rise

    In a recent article from NRN about the effects of the economy to fine dining there was some good news about the party business and catering business for restaurants. Ralph Brennan offers some good advice. He partners with the local business and visitors bureau to drive his party and catering business. “One bright spot in […]

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  • Customer Relationship Management and Catering Software

    Speaking with my customers I am seeing that more and more private event sales managers are going “old school” and doing more outbound calling to drive catering business.  Outward bound marketing with e-mail, direct mail and calling is a good strategy but event sales managers need to be careful when placing cold calls. Potential customers […]

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  • Breaking It Down

    My brain is starting to hurt from all the economic news and posting of the impending doom we are all going to face. Banks and Financial institution were the first to get the gloom and doom news and it appears that restaurants are now up to bat. Restaurant closings, layoffs, blah, blah, blah. So if […]

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  • Is your restaurant using Private Dining to beat the Competition?

    On Friday December 19th on a company conference call Gene Lee president of Darden’s specialty restaurant group, including the Capital Grille, Bahama Breeze and Seasons 52 concepts said: “The network of sales and marketing managers Capital Grille has deployed in every market is a competitive advantage and the company fully utilized this structure to implement […]

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  • Restaurants Getting Beat Up by Hotels (again!)

    A recent article by Restaurant and Institutions showed a survey done by Coyle Hospitality Group a market leader in providing mystery shopping and quality measurement to the hospitality industry—conducted 100 assessments of 50 restaurants and 50 hotels in five major markets: New York City, Los Angeles, San Francisco, Chicago, and Miami. When the mystery shoppers […]

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  • Is Your Private Dining Business Down? How Technology Can Help

    The nation is suffering from declining business, and the world of private dining has certainly not been spared. Things are changing more rapidly than ever, and many businesses are struggling to stay afloat in these turbulent economic times. The most successful businesses of tomorrow are those that are migrating to the newest technology today. Technology […]

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  • Easy Communication Checklists for Restaurant Event Planners

    For private dining guests, the holiday season can be a time filled with expectations, anxiety, and joy as they look forward to planning the company holiday party or a family reunion. For the restaurateur, event planning can be a nightmare. Guests may call at all hours of the night, make insufferable demands, and complain about every […]

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