Category: Tips and Resources

  • Events Uncorked: Choosing the Right Wine

    Bordeaux wines have a reputation — old-fashioned vintages that are really expensive and mostly ordered by snobby elites. Wine educator Philippe Newlin says that’s not the Bordeaux he knows. “Bordeaux is this region, where for 2,000 years has been at it, and believe it or not, they’re pretty good at it. And there are a […]

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  • How to Promote Your Events Business During the Holiday Season

    There’s good news and bad news about restaurant event sales during the holidays. The good news: It’s the most profitable time of year. The bad news: You have to work for it. Restaurants face a few obstacles to winning their piece of holiday revenue: More competitors, more types of food options (restaurants vs. meal kits […]

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  • The Rise of the Pop-Up: How to Create an Event Experience

    Asking your customers to expect the unexpected from your events is a strategy that actually works. Alexis Cervasio has done it for her pop-up business, and she guarantees that event planners can successfully adopt her strategy for their venues. Cervasio founded East Boston Oysters, a secret supper club. She organizes events that are always in […]

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  • 9 Reasons Why Event Professionals are Awesome

    Did you know that there’s a special holiday for event professionals? Tuesday, Oct. 23 is Event Organizer’s Day. And why shouldn’t there be a holiday? Event professionals have a big impact on the economy. The events industry generates more than 5.9 million jobs in the United States, and event professionals help to produce a GDP that’s […]

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  • How to Create and Send Your Restaurant’s Email Campaign in 15 Minutes or Less

    When you’re creating an email for your restaurant, you want it to represent your restaurant, convey your message visually, and drive action. But how do you know you have the essential elements for an effective email? Our email marketing partner, Constant Contact, recently presented a webinar with Lauren Wells, Tripleseat’s Education and Customer Support Manager, […]

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  • How To Elevate Your Restaurant’s Brand Online

    Having a large online community can be a blessing and a curse. Clinton Hall’s five New York City locations have 90,000 followers on social media that drive a lot of new and repeat business to the restaurant. “I look at some of our dishes, and it’s like George Clooney comes out of the kitchen,” said […]

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  • A Chef’s Perspective on Events

    A chef is one of the most important parts of any event. And that’s why event planners need to establish a good relationship with them. We assembled a panel of chefs recently at our annual EventCamp to share advice with event planners on how to best work with chefs to make sure that everything in […]

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