Category: Marketing

  • How to Create Content That Event Planners Crave

    When we invited event planning professionals to give their advice to restaurants and venues during our EventCamp earlier this year, a few themes stood out: Event planners are busy juggling multiple clients. They’re short on time. And when they find a venue online, they want as much information as possible. If they go to your […]

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  • How Your Venue Can Create a Subject Line That Gets Attention

    In today’s mobile world, email is boss. Whether you’re marketing a local food truck or an elaborate 500 capacity event venue, email is where it’s at. Long gone are the days of stamps and mailers or, dare I say, knocking on your neighbor’s door (oh the horror!). But email marketing isn’t always easy. You put […]

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  • 20 Marketing Tips That Will Boost Your Venue’s Holiday Bookings

    Yes, the calendar says September, but someone you know is already thinking about the holidays. More than half of shoppers start planning their holiday purchases before October, and 33% start buying during this same period. If they’re already shopping, they’re also making holiday event plans. Take advantage of holiday early birds by promoting your venue […]

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  • How to Make Your Venue Get Found By Event Planners Online

    If you’re not promoting your venue online, you might as well be invisible to event planners. When we held our EventCamp conference earlier this year, we invited a panel of event planners to share what they really want from a venue. One priority they highlighted was the need to access venue information online. Event planners […]

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  • The Holiday Season Starts Now!

    It is hard to believe, but if you have not started to plan and market your event space for the upcoming holiday season you are behind. Yup, I know, it is 80 degrees out and sunny, but you have to play to win if you are going to be successful this holiday season. I think I […]

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  • Why Your Venue Should Segment Your Email Lists

    Email marketing is not one-size-fits-all. If your restaurant or venue is sending general emails about news and happenings to everyone on your list at the same time, you need to stop and rethink your strategy. You run the risk of emailing information that isn’t relevant to portions of your audience. People may tune out, unsubscribe […]

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  • How to Implement Social Media Campaigns to Promote Events in 2017

    Social media marketing is more crucial than ever for restaurants and venues. It’s how potential customers are finding you. More than half of buyers use social media to research a product. Since most of them are using Facebook, it makes sense for event managers to focus their social media marketing efforts on the platform. Robbie […]

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  • How to Create an Email That Gets Your Restaurant Noticed

    Have you checked your email inbox today? I can guarantee that it’s not empty. 205 billion emails are sent every day from friends, family, co-workers, and businesses all trying to get your attention. With that said, how can your restaurant or venue make the promotional emails you’re sending to event planners stand out in their […]

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  • 3 Ways That Experiences Can Make Your Restaurant Stand Out

    There’s a pub down the street from where I live that I’m addicted to and it’s not because of the food. Every week, they host musical bingo, a Cards Against Humanity Night, karaoke, and sometimes special locally sourced dinners. My friend Denise and I arrive every Thursday at 8 pm on the dot to play […]

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