Category: Marketing

  • Why the Hotel Industry Should be on the Lookout for Generation Z

    For the past decade, the focus of marketing teams has been on monitoring millennials and the best way to target the habits of their lifestyle. Fast forward to today, and the oldest of Generation Z is the college-age young adult who seems to have their personal generation-specific travel itch. Research on Generation Z behavior shows […]

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  • 3 Ways Data Can Help Wow Your Guests

    In a digital age of endless streams of information, it’s easy to get overwhelmed. In fact, looking at the data stored across all your technology platforms, and figuring out how to execute on it, can make you second guess how to show above and beyond hospitality to your guests. But did you know that 51% […]

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  • 5 Pro Tips to Help You Get Publicity for Your Restaurant

    Promoting your restaurant in local media, blogs, or industry publications isn’t an easy task. You’ve got a lot of obstacles in your way on the path to the spotlight: competitors, stories that are similar to yours and have been told before, other stories that grab attention, and the constant stream of content from news and […]

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  • Expert Answers to 3 Top Event Manager Questions About Marketing

    One of the best parts of working for Tripleseat is the conversations we have with customers. We’re eager to hear about what’s going on in the restaurant and events industries. We love helping them learn to use Tripleseat to streamline their event management. And we’re happy to talk to them about questions they have about […]

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  • How to Promote Your Events Business on Social Media

    Whether we like it or not, we live and work in an on-demand, technology-driven economy, and social media plays a huge role. When you want to grow leads and find new customers, you need to factor it into your strategy. Here’s the deal: it’s time to adapt or die. You need to have some social […]

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  • How Event Planners Can Jumpstart Their Social Media Marketing

    Is this situation familiar? Your restaurant or venue hasn’t made social media a priority because you’re not sure how to use the networks to drive business. You either haven’t created any social media accounts or you have a few, but you never post to them. Here’s the deal: You need to have some social media […]

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  • How to Grow Your Venue’s Email List

    Did you know that investing in email marketing is investing in the growth of your business? Businesses receive a return on investment of $44 for every dollar spent on email marketing. However, if you want to see those business results, you need a large list of customers to reach out to through email. If you’re […]

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