There’s a good chance that if you’re reading this post that the marketing hat is just one of many hats you wear as an event professional. Marketing might be a part of your day or week, but it’s not what you focus on every minute you’re at work. The problem with this is that marketing […]
Keep ReadingIt’s safe to say that an increase in sales is the top goal of every events team at restaurants, hotels, and unique venues. However, busy events professionals don’t always have the time or resources to seek out new techniques to help them crush their event sales projections. Look no further. We’ve gathered the experts to share […]
Keep ReadingEvery event professional knows that cocktails play an important role in any event they manage. Clients and their attendees are savvier about drinks now, and are often looking for something new and different from the bar. How do you mix things up to provide a memorable cocktail experience at your events? Here are three ideas […]
Keep ReadingEvent professionals have a lot of tools at their fingertips to run and organize their events business. And all of those tools collect and report data. There’s so much to sort through, and so little time. What are the reports and numbers you should really be focusing on to analyze and make improvements to your […]
Keep ReadingWe know that event professionals have a lot on their plate, between their day-to-day tasks, planning multiple events at the same time, and driving new leads to their events business. After all of that, there’s not much time left to invest in yourself. So how can event professionals increase their salaries and career prospects? One of […]
Keep ReadingBordeaux wines have a reputation — old-fashioned vintages that are really expensive and mostly ordered by snobby elites. Wine educator Philippe Newlin says that’s not the Bordeaux he knows. “Bordeaux is this region, where for 2,000 years has been at it, and believe it or not, they’re pretty good at it. And there are a […]
Keep ReadingAsking your customers to expect the unexpected from your events is a strategy that actually works. Alexis Cervasio has done it for her pop-up business, and she guarantees that event planners can successfully adopt her strategy for their venues. Cervasio founded East Boston Oysters, a secret supper club. She organizes events that are always in […]
Keep ReadingMarketing is something that all businesses need, but it’s not something that all businesses do, or do well. “If you’re not doing it, your competitors are, and they’re talking to your audience, and they’re talking to your customers. and when they start being funny on Twitter, and when they start posting things, and they start showing […]
Keep ReadingA chef is one of the most important parts of any event. And that’s why event planners need to establish a good relationship with them. We assembled a panel of chefs recently at our annual EventCamp to share advice with event planners on how to best work with chefs to make sure that everything in […]
Keep ReadingData can tell you a lot about your events business. But are you using it the right way to make smarter decisions? Charlee Williamson, Executive Vice President of the Ralph Brennan Restaurant Group, says that events businesses need to do more to make sure they’re on track to bring in more revenue. “If you’re not thinking […]
Keep Reading
