Event clients are looking for more than a beautiful venue and the perfect menu. There’s a growing group of diners that want to walk away from their events with a memorable experience. That’s where vendors like Heath Clark, Proprietor of H Clark Distillery, and Nick Elliott, Regional Sales Manager of Corsair Distillery, can help. Clark […]
Keep ReadingEvent planners have a general idea of what it takes to succeed in their industry, but the venues they work for often have expectations in mind for what particular skillsets and traits are a perfect fit for their workplace. To help event professionals get some insight on what owners are looking for in the right […]
Keep ReadingWith 10 locations nationwide and 4,000 events per year, the Rosa Mexicano team has become extremely skilled at driving new bookings. During this year’s EventCamp, Amira Gertz, Director of Catering & Events at Rosa Mexicano, shared the practical tips that her team has developed to achieve sales and profitability that can be adapted for just […]
Keep ReadingThere are new rules that apply to hospitality sales, and they focus around working smarter, not harder. “The old way of thinking is that sales is a numbers game. You cast a wide net to anyone you can and you’re bound to find somebody who you can sell to. It’s all about luck and chance,” […]
Keep ReadingEvent venues come in all shapes and sizes, but restaurants are by far the most popular location for hosting celebrations from corporate to seasonal to parties with family and friends. And whether your venue is a cozy spot that offers a semi-private place for events, or a multi-unit restaurant group, you need the right software […]
Keep ReadingWho is your venue targeting the most with your marketing efforts: new customers or current customers? If you said new customers, it’s time to rethink your marketing plan. According to Dorien Morin-van Dam, Social Media Marketing Consultant for More In Media, It costs five times as much to attract a new customer as it is […]
Keep ReadingOf all the marketing tools available to hospitality businesses, email is the most underrated. “You have to know what works for you, what fits your brand and your personality of your organization and go from there. But all in all, no matter how many social platforms keep being created, email is still king. It’s not […]
Keep ReadingThere’s good news and bad news about the hospitality and events industry, according to Janet Kurtz, President & CEO of Kurtz Hospitality Marketing. The good news is that there’s a lot of growth. “Right now we’re seeing unprecedented growth in the city of Nashville and even in the United States. Restaurants, hotels, and venues are […]
Keep ReadingCity Winery in Nashville hosts a variety of events — concerts, cocktail parties, private dining, and weddings. When Ryan Walters joined the venue as Private Events Director, she used her 13 years of operations, sales, and events experience to look at how they could increase their wedding bookings. “I have a unique perspective on what […]
Keep ReadingTechnology has helped event professionals plan and run events smoothly, but when everyone in your industry has access to the same technology, how do you make your venue stand out to prospective event clients? Laura Wagstaff, Special Events Director of The NoMad Hotel, Eleven Madison Park, and Make It Nice Hospitality Group in New York […]
Keep Reading
