Category: Event Marketing

  • How to Make Your Venue Get Found By Event Planners Online

    If you’re not promoting your venue online, you might as well be invisible to event planners. When we held our EventCamp conference earlier this year, we invited a panel of event planners to share what they really want from a venue. One priority they highlighted was the need to access venue information online. Event planners […]

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  • The Holiday Season Starts Now!

    It is hard to believe, but if you have not started to plan and market your event space for the upcoming holiday season you are behind. Yup, I know, it is 80 degrees out and sunny, but you have to play to win if you are going to be successful this holiday season. I think I […]

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  • Why Your Venue Should Segment Your Email Lists

    Email marketing is not one-size-fits-all. If your restaurant or venue is sending general emails about news and happenings to everyone on your list at the same time, you need to stop and rethink your strategy. You run the risk of emailing information that isn’t relevant to portions of your audience. People may tune out, unsubscribe […]

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  • How to Implement Social Media Campaigns to Promote Events in 2017

    Social media marketing is more crucial than ever for restaurants and venues. It’s how potential customers are finding you. More than half of buyers use social media to research a product. Since most of them are using Facebook, it makes sense for event managers to focus their social media marketing efforts on the platform. Robbie […]

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  • How to Create an Email That Gets Your Restaurant Noticed

    Have you checked your email inbox today? I can guarantee that it’s not empty. 205 billion emails are sent every day from friends, family, co-workers, and businesses all trying to get your attention. With that said, how can your restaurant or venue make the promotional emails you’re sending to event planners stand out in their […]

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  • 3 Ways That Experiences Can Make Your Restaurant Stand Out

    There’s a pub down the street from where I live that I’m addicted to and it’s not because of the food. Every week, they host musical bingo, a Cards Against Humanity Night, karaoke, and sometimes special locally sourced dinners. My friend Denise and I arrive every Thursday at 8 pm on the dot to play […]

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  • What Does the Future Look Like for the Event Business?

    Virtual reality technology is not a tool that most event planners are thinking about right now to enhance their business. But, according to Chris Ochoa, Co-Founder of Focus VR, virtual reality can help venues leverage their most valuable asset: their space. Chris spoke at EventCamp, our first conference ever for Event Managers, about how virtual reality […]

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