Author: Rachel Calkins

  • Big Event Fail: A Menu Mix-Up

    We all experience failures on the job. It happens to the best of us. When we fail, the important part comes afterward, when we analyze what happened, learn what we did wrong, improve from our mistakes, and share those lessons with others.  Our new blog feature, Big Event Fail, is a way for us to […]

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  • Why the Hotel Industry Should be on the Lookout for Generation Z

    For the past decade, the focus of marketing teams has been on monitoring millennials and the best way to target the habits of their lifestyle. Fast forward to today, and the oldest of Generation Z is the college-age young adult who seems to have their personal generation-specific travel itch. Research on Generation Z behavior shows […]

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