Getting corporate event planners to notice your venue can mean a huge boost in revenue. No matter the size of your space, spreading the word about your venue should be one of your main business priorities. Implementing marketing strategies that work can help you draw in small local businesses, but it can also attract corporate […]
Keep ReadingThe holiday season is an awesome opportunity for venues to showcase their creativity and deviate from their regular rotation of events. Some embrace traditional decor while others really kick up the kitsch factor. The onslaught of social media and especially Instagram gives a whole new stage to promote this magical time of year. Here’s a […]
Keep ReadingEvent hosts and guests have increased their standards for additional touches that can elevate the private dining and event experience, and the holiday season has proven to be no exception. They’re looking to venues for more than just a cocktail party or a sit-down dinner. This can come into play through the entertainment portion and […]
Keep ReadingDavio’s has always been a trendsetter. When owner Steve DiFillippo took over the Boston-based Italian restaurant 32 years ago, he sent employees in tuxedos with Davio’s pizza to neighboring businesses on Newbury Street to promote the restaurant. Davio’s is one of a few restaurants to make their popular menu items available nationwide. In 2007, DiFillippo […]
Keep ReadingAlexis Cervasio has created a successful events business out of the element of surprise and delight. At a time where people use social media, apps, and reviews to carefully decide where to eat and what experiences are worth their time and money, East Boston Oysters (EBO), Cervasio’s popup dinner series – always held in “a […]
Keep ReadingDespite a lagging economy, the limits of the business expense account, and perception that entertaining is a waste of a company dollars, restaurants have embraced and jumped at the private dining or group dining strategy. Through renovations or new builds, most restaurants have added a private dining room or rooms as a way to attract […]
Keep ReadingWhether you are trying to attract small events or large-scale meetings at your hotel or restaurant, you have a lot of competition for the attention of the event planners. So how do you make your space more appealing to the folks who are making these decisions? The secret is to keep event planners happy – […]
Keep ReadingAt EventCamp, a recent gathering for restaurant and hotel sales and marketing professionals, the highlight was to focus on one big idea: that venues who could execute both technology and a personal touch during their events were the ones guaranteed success. Every single time. The goal was for attendees to walk away with some actionable […]
Keep ReadingWhen you’re creating an event experience, it’s important to think about how you can make it memorable and awesome for your guests. In today’s saturated environment of parties and events, it’s more important than ever to host an event that stands out in the minds of your guests. Thankfully, there are a lot of new […]
Keep Reading“Word of mouth” was a literal phrase back in the day, but times have changed. As socializing moves more towards online social media, successful event planners now find that promoting on social media is no longer a choice. It’s a requirement. That can be intimidating. It’s a lot to take in when you first start […]
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