Author: Azure Collier

  • Secrets to Building a Successful Event Sales Program

    When restaurateur John DeLucie opened his restaurant, Bedford & Co., he knew that events would be the key to success. “If you don’t have events … in the restaurant business, it’s very, very difficult to remain profitable,” John said. So he hired Shira Spiewak, whose consulting firm, Shira Spiewak Events, consults with restaurants on implementing event […]

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  • 3 Ways That Experiences Can Make Your Restaurant Stand Out

    There’s a pub down the street from where I live that I’m addicted to and it’s not because of the food. Every week, they host musical bingo, a Cards Against Humanity Night, karaoke, and sometimes special locally sourced dinners. My friend Denise and I arrive every Thursday at 8 pm on the dot to play […]

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  • What Does the Future Look Like for the Event Business?

    Virtual reality technology is not a tool that most event planners are thinking about right now to enhance their business. But, according to Chris Ochoa, Co-Founder of Focus VR, virtual reality can help venues leverage their most valuable asset: their space. Chris spoke at EventCamp, our first conference ever for Event Managers, about how virtual reality […]

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  • 5 Ways to Get the Word Out About Your Event Venue

    You created a great section on your website about your event space. You uploaded beautiful photos, wrote a description, listed your contact information, and clicked the publish button. Now you can sit back and watch the requests roll in, right? Nope. Unfortunately, a great website won’t bring in bookings on its own. You need to […]

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  • How to Work with Your Competition and Create a Network

    There’s an instinct – no matter what industry you’re in – to be wary of people who also do what you do: the competition. But it doesn’t have to be that way. There’s no reason that event professionals need to isolate themselves. Getting together to ask questions, share tips, and seek advice can be beneficial […]

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