Event Planning Resources

To help you grow your events

Tripleseat knows events and that is why we have made available these helpful event planning handbooks, infographics, and more to you to help your restaurant, hotel, or unique venue succeed. Read tips, tricks, and insightful data that are catered towards your business and will help you elevate your private dining, events, and catering. 

Tripleseat is a great resource for events
It’s Easier Than You Think To Start An Events Program At Your Brewery

From the beer connoisseur to the simple beer sipper, we visit breweries, brewpubs, and taprooms for more than just the beer. We visit breweries for the overall experience. Yes, the beer needs to be crafted well, but a brewery offers a laid-back, un-stuffy, relaxing, and enjoyable environment, all paired with tasty beer on draft.
Breweries make excellent event venues for those same reasons. Event planners are searching for a unique space. They want to host an event in a more casual setting that allows the guests to relax and fully enjoy themselves and other guests.

It's Easier Than You Think To Start An Events Program At Your Brewery
Discover some amazing ways to use TripleseatDirect, our Direct Booking solution.

Regardless of your experience level with TripleseatDirect – be it a beginner, or someone exploring the possibility of integrating a direct booking feature like TripleseatDirect – it’s important to acquaint yourself with several key best practices to fully leverage the advantages of this powerful yet easy-to-use tool.

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How To Keep Your Brewery Busy During The Winter Season

During the cold winter months, people are more likely to hunker down at home to avoid the dark nights and schlepping around in the cold and snow. Keeping your brewery busy during the winter months can be a challenge, as colder weather can sometimes discourage people from visiting local venues. However, there are several strategies you can implement to attract customers and maintain a thriving business during the winter months.

How To Keep Your Brewery Busy During The Winter Season
Supercharge Hospitality and Events with Artificial Intelligence 

As an event manager, learn how to use AI to improve efficiency for your restaurants, hotels, and unique venues.

Supercharge Hospitality and Events with AI
Prepare Your Venue for a Successful Festive Season: A Guide for Venue Operators Hosting Events

Tripleseat surveyed 150 UK venues on how they are preparing their event plans for the Christmas season. Our findings will help your venue streamline processes while increasing revenue.

Festive Season Guide
Guide to Creating a Brewery Events Standard Operating Procedure (SOP)

Turn your brewery and taproom visitors into private event customers. These two guides were created to help you easily build a private events program within your brewery or taproom. These free templates encompass numerous factors that every brewery must take into account while crafting venue rental contracts and procedures, including pricing, deposits, staffing, insurance, event execution, and more.

Guide to Creating a Brewery Events Standard Operating Procedure (SOP)

Turn your brewery and taproom visitors into private event customers. These two guides were created to help you easily build a private events program within your brewery or taproom. These free templates encompass numerous factors that every brewery must take into account while crafting venue rental contracts and procedures, including pricing, deposits, staffing, insurance, event execution, and more.

New Brewery Product Release Checklist

Crafting the ideal new beer is an exciting process, and now, as you prepare to introduce it to the world, there are several crucial steps to ensure a successful launch. We created a comprehensive checklist to help you navigate the launch of your new beer, flavor, or other product successfully. When following this checklist, you can confidently release your new beer to the world and maximize its chances of becoming a well-loved and successful beer in the market.

Brewery New Product Checklist (288 × 313 px)
Breweries Should Host Private Events: Why and How

Discover the secrets to success in the event industry. Our exclusive survey, conducted with top event professionals, uncovers all the key aspects of a thriving career – from salaries to background, must-have tech tools, and insider advice for newcomers. See where you stand and learn from the best.

Handbook: Breweries Should Host Private Events: Why and How
Your Hotel: The Next Event Hot Spot

If you manage a limited-service hotel, discover the necessary steps to be competitive in the small event market. Your hotel could be the next event hot spot!

2023 Career Guide for Event Professionals

Discover the secrets to success in the event industry. Our exclusive survey, conducted with top event professionals, uncovers all the key aspects of a thriving career – from salaries to background, must-have tech tools, and insider advice for newcomers. See where you stand and learn from the best.

2023 Tripleseat Career Research Guide
Learn How to Increase Revenue with Private Dining and Events

Discover the amazing revenue opportunity in private dining and events. Learn how diversifying your restaurant business will boost your bottom line. 

TS Handbook Thumbnail - Learn How to Increase Reventue with Private Dining and Events
How to Grow Hotel Sales and Catering Leads

Learn how to win people over and boost leads. Use our 4 steps to take to make a big impact on driving new leads for group and catering sales at your property.

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6 Reasons Why Event Management Technology Gives Your Venue a Competitive Advantage

Learn how the right event management technology can make private dining and events easy at your restaurant, hotel or unique venue. You’ll have a clear advantage over your competitors.

Tripleseat Volume 1 Handbook Event Management Technology Competitive Advantage PDF Download Cover
4 Tips to Market Your Venue to Corporate Event Planners

Discover ways to get corporate event planners to notice your venue. Whether you are a restaurant, hotel, or a unique venue, corporations are planning all sizes and types of gatherings. Make sure you are marketing for corporate events.

Market your Venue to Coroprate Event Planners
5 Tips On How Your Venue Can Join The Sustainability Movement

Sustainability is a rapidly growing and exceedingly important trend in the hospitality industry as issues like hunger, pollution, and social responsibility take center stage. Learn what steps you can take to add sustainability features to your events.

How your Venue can Contribute to the Sustainability Movement
Everything you need to know about BEOs

Find out all about the all-important BEO, Banquet Event Order. Learn about all you need to know about this legal document that helps facilitate the details of an event.

Tripleseat Banquet Event Orders BEOs
Holiday Event Industry Handbook

How can your venue survive the 2022 holidays and have a successful season? We’ve got the tips that can help you boost your holiday bookings and celebrate in style. Download our Events Industry Handbook: ‘Tis the Season for Holiday Events.

Tripleseat 2022 Holiday Handbook

Easy Holiday Event Menu Guide Cocktails and Small Bites

Learn how to develop your holiday cocktail and small bites menu with wonderful recipes shared by some Tripleseat customers.

Tripleseat Easy Event Menu Guide