Category: Tips and Resources

  • How to Implement Social Media Campaigns to Promote Events in 2017

    Social media marketing is more crucial than ever for restaurants and venues. It’s how potential customers are finding you. More than half of buyers use social media to research a product. Since most of them are using Facebook, it makes sense for event managers to focus their social media marketing efforts on the platform. Robbie […]

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  • How to Create an Email That Gets Your Restaurant Noticed

    Have you checked your email inbox today? I can guarantee that it’s not empty. 205 billion emails are sent every day from friends, family, co-workers, and businesses all trying to get your attention. With that said, how can your restaurant or venue make the promotional emails you’re sending to event planners stand out in their […]

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  • Secrets to Building a Successful Event Sales Program

    When restaurateur John DeLucie opened his restaurant, Bedford & Co., he knew that events would be the key to success. “If you don’t have events … in the restaurant business, it’s very, very difficult to remain profitable,” John said. So he hired Shira Spiewak, whose consulting firm, Shira Spiewak Events, consults with restaurants on implementing event […]

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  • 5 Ways to Get the Word Out About Your Event Venue

    You created a great section on your website about your event space. You uploaded beautiful photos, wrote a description, listed your contact information, and clicked the publish button. Now you can sit back and watch the requests roll in, right? Nope. Unfortunately, a great website won’t bring in bookings on its own. You need to […]

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  • Why Restaurants Are All In for Private Dining Spaces

    Despite a lagging economy, the limits of the business expense account, and perception that entertaining is a waste of a company dollars, restaurants have embraced and jumped at the private dining or group dining strategy. Through renovations or new builds, most restaurants have added a private dining room or rooms as a way to attract […]

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  • What Corporate Event Planners Want From Your Venue

    Event Managers for restaurants, hotels and unique venues know corporate events are easier to plan and more profitable than social events.  There are $1.8 million events hosted in the U.S  annually, 50% of which are attended by less than 50 people. Corporate meetings with less than 100 attendees alone make up 71% of the event meeting […]

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  • How to Make Event Planners Happy

    Whether you are trying to attract small events or large-scale meetings at your hotel or restaurant, you have a lot of competition for the attention of the event planners. So how do you make your space more appealing to the folks who are making these decisions? The secret is to keep event planners happy – […]

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